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Vrbo uses AI and booking data to localise summer travel marketing
Reading Time: < 1 minuteUS: Vrbo is using generative artificial intelligence alongside booking and search data to create localised marketing campaigns as it looks to drive summer travel demand across key markets.
Forge Holiday Group strengthens commercial leadership team to support growth strategy
Reading Time: < 1 minuteUK: Forge Holiday Group has strengthened its commercial leadership team with four senior appointments as the company looks to accelerate growth across owner acquisition, revenue management and guest experience.