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UK: The Sawday’s group of travel brands, comprising Sawday’s, Canopy & Stars and Paws & Stay, has announced the acquisition of glamping consultancy Crown & Canopy.
The move is designed to strengthen the consultancy services offered by Canopy & Stars, which specialises in glamping and outdoor holidays.
Crown & Canopy, a glamping consultancy renowned for its expertise in the development, planning, and delivery of bespoke glamping spaces across the UK, has been a long-standing partner of Canopy & Stars.
Canopy & Stars has been supporting new and existing owners for over ten years to provide guests with the most special holiday experiences and places to stay in nature, translating into highly profitable businesses for the property owners.
The purchase and strategic investment in Crown & Canopy is set to elevate the standards of consulting services available to glamping owners across the UK, drawing on data and insights from Canopy & Stars’ extensive collection of nearly 900 spaces and leveraging the company’s experience.
As part of the Sawday’s group, Crown & Canopy will work alongside Canopy & Stars to strengthen and expand the consultancy offering, including advising owners on funding routes, and extending the RIBA [Royal Institute of British Architects] architect design services to develop innovative and sustainable build projects.
Mike Bevens, managing director at the Sawday’s Group, said: “We have a long-standing partnership with Ed and his team at Crown & Canopy, and we’re really excited to see how by joining forces we can strengthen our consultancy offering and build a bright and sustainable future for glamping in the UK and beyond.”
Crown & Canopy, while remaining a limited company, will now be under the ownership of the Sawday’s group. The Sawday’s group operates under a unique ownership structure, with 52 per cent being employee-owned, 24 per cent owned by the Sawday’s Trust, a charitable trust dedicated to supporting responsible travel and environmental causes, and the remaining 24 per cent owned by the Sawday’s family.
Ed Busby, co-founder of Crown & Canopy, said: “We are excited about the future, and we look forward to working with the Canopy & Stars team to develop the glamping industry in the UK. We are committed to building a more sustainable future, both in terms of the landscapes and communities we work within, design and how our spaces operate, and being part of a company that cares deeply about their impact and ethics is hugely important to us.”
Busby and his team of architects and planners will move into the Sawday’s group headquarters in Bristol, alongside the Canopy & Stars team.
Read Canopy & Stars’ latest glamping market report at this link.
