US: Convenience store chain 7-Eleven is listing two-night stays at its new “luxury” 7-Eleven Evolution Store in Dallas County, Texas on Airbnb for gamers wanting to test the retailer’s latest products and consoles.
Dallas County officially opened on 1 February for two stays on 26 and 28 February, which will be hosted remotely by Dallas Cowboys quarterback Dak Prescott.
It will also become the sixth Evolution Store location in the United States.
Each booking will cost $11 per person, giving successful applicants the opportunity to access a game pod, where they can play on a Playstation 5 on a big screen TV. They will also have an exclusive one-hour Twitch streaming session with popular gamer and founder of gaming organisation FaZe Clan, FaZe Temperrr, and have access to 7-Eleven drinks and snacks, including a Slurpee drink station and Laredo Taco Company tacos.
7-Eleven SVP and CMO, Marissa Jarratt, said: “Everyone knows that the PlayStation 5 console launch has been one of the biggest headlines in the gaming world the past few months. The ultimate gamers’ console warranted an experience just as exclusive in our newest 7-Eleven Evolution Store — our ultimate retail environment.
“We can’t wait to immerse a few gamers in the limitless world of 7-Eleven,” she added.
Special measures taken to protect guests during their stay include sanitation prior to their arrival, health screenings, personal protective equipment [PPE] and hand sanitiser stations. All guests will be required to social distance and wear face masks when they are not eating or drinking, with safety protocols being supervised by a certified compliance officer.
A company press release from November revealed that 7-Eleven is planning to open more Evolution stores later this year, which could also serve as “experiential testing grounds” for gamers.
