AJL Atelier announces strategic partnership with Raincatcher

US: Vacation rental and business consultancy, AJL Atelier, and business brokerage and mergers and acquisitions firm, Raincatcher, have announced a strategic partnership.

Forged in an effort to support vacation rental professionals in optimising the value of their businesses – while raising the bar in the industry – the partnership will help provide short-term vacation rental owners with “best-in-class” tools and services to spearhead growth.

AJL Atelier and Raincatcher say that they share missions to support entrepreneurs on their paths forward, whether they intend to build value for exit or buy an enterprise.

Combining AJL Atelier’s footprint in the vacation rental industry and Raincatcher’s expertise in merger and acquisition advisory services, the partnership will offer vacation rental professionals a 360-degree support system. In turn, travellers will increasingly be offered higher-quality lodging experiences.

Simon Lehmann, founder and CEO of AJL Atelier, said: “The vacation rental industry is highly fragmented, with fewer professional resources. We want to create value for business owners, advise on best strategic practices and create a solid framework for the industry.

“With this partnership, we can offer consulting, guidance, exit and succession planning, and now financial-hygiene services to our clients in the USA. It’s all about building value and not just about an exit,” he added.

Raincatcher COO Jason Thomas said: “One of the biggest challenges that entrepreneurs face when partnering with advisors is that most will try and force a small business through its sale process with little foresight or care.

“Both Raincatcher and AJL share the belief that small businesses deserve more. We couldn’t be more delighted to bring our skilled experience to the vacation rental industry, much less in partnership with one of its foremost global leaders,” he added.

While today marks the official launch of the AJL Atelier & Raincatcher partnership, the companies have already collaborated with vacation rental business owners to help them optimise their value and plan their exits.