Despegar set to buy Brazilian OTA ViajaNet for circa $15m

Marcelo Grether, chief M&A and new business officer at Despegar, said: “The acquisition of Viajanet, our third in the last two years in Brazil, is another step in our regional consolidation strategy that will enable us to deploy more of Despegar’s higher-margin non-air inventory through a new brand and its customer base while bolstering our team in the country. We expect to capture other significant synergies by leveraging Despegar’s technology platform to enhance Viajanet’s conversion rates and performance marketing capabilities, among other benefits.”

ViajaNet CEO Paulo Nascimento said: “We are thrilled to be joining the team at Despegar, a leading player in LatAm’s travel market. Becoming part of Despegar will give our customers access to a larger and more diverse inventory of travel products while also benefitting from the innovative technological capabilities behind its leading travel site.”

ViajaNet previously raised $6.5 million in an investment round led by previous investors at the end of 2020 to help it navigate its way through the Covid-19 pandemic.

Meanwhile, Despegar now operates in 20 countries, serving more than 29 million customers through its group brands, such as Best Day, Viajes Falabella, Koin and Stays.net.