Israel: End-to-end guest experience platform Wishbox has completed an extensive rebranding effort in response to accelerated company growth following widespread tech adoption by hotels and properties in light of the global pandemic, including an update of the company name to Duve.
At the heart of this rebranding, the company‘s logo and website have also been upgraded.
Over the past few months, Duve [formerly Wishbox] has been experiencing local and international growth, totalling 150 new hotels and properties worldwide, and including a takeover of 25 per cent of the Israeli hotel market as the demand for a contactless, digital experience expands. As Israel is one of the first countries to re-open hospitality, these findings are of particular importance.
This growth reflects the increasing recognition by hospitality professionals that adopting digital solutions is the key to optimising the guest experience, improving business performance and increasing profitability. With most of the local Israeli hospitality market open and occupancy rates reaching 50 -70 per cent, properties are already successfully operating using digital solutions.
Duve CEO David Mezuman said: “Industry professionals are more open to adopting technology and are already enjoying the results. Guests are more ready and eager than ever to embrace contactless communication, making it the perfect opportunity for vacation rentals to take their business to the next level by adopting guest management solutions.”
The company has experienced rapid growth and responded with a new brand, signifying the “reinvention of the digital host“. With Duve, all of the latest guest management technologies – online check-ins, guest app, mobile keys, itinerary experiences, personalised automated messages, and more – are accessible to properties of any size.
By adopting digital solutions, properties can create and deliver tailored, data-driven experiences that connect people to their property.
Mezuman added: “It’s a major milestone for the company, as tech adoption accelerates and presents a unique opportunity for the Duve brand to become synonymous with the technology powering digital engagement in hospitality. Our new brand and evolving positioning perfectly illustrates our product as a people-centric platform, based on the voice and expertise of hoteliers and hosts, allowing them to embed digital solutions without compromising the quality experience given by the host.”
Operational and product news in conjunction with this rebranding announcement:
Along with execution of the changes associated with rebranding, the platform launched guest profile segmentation. The release adds extra management capabilities, allowing properties to send personalised offers and messages via WhatsApp, SMS and email, based on smart segments.
A brand-new reseller program targeting large agencies and integrators has been created to grow the channel and deliver mutually-beneficial collaboration.
Duve operates in over 60 countries and integrates with over 70 property management softwares [PMS] and channel management [CM] systems, as well as translating to 13 languages.