UK: Self-catering accommodation provider holidaycottages.co.uk has reported seeing a marked increase in demand for holidays since the end of last week, suggesting that UK travellers are starting to feel more confident about planning their staycation this year.
Bookings taken by the company since Saturday 16 January are 85 per cent up compared to the previous week, whilst overall bookings from Easter onwards are currently 37 per cent ahead of where they were at the same point last year.
Matt Brayley, marketing director at holidaycottages.co.uk, said: “So many of us rediscovered the joys of a staycation last summer and early autumn, which has resulted in a lot of people rebooking for 2021. This, coupled with reservations carried over from our customers who chose to defer their holiday from 2020 to this year, means significantly more properties are already booked from Easter onwards.
“Whilst the normal rush to book since Boxing Day has been quieter this year, with people naturally cautious due to the evolving situation and restrictions, since Saturday we’ve seen an 85 per cent increase in bookings compared to last week as people begin to think about a staycation.
“It goes without saying that everyone should only travel when it’s safe to do so, and we will be guided by the government on this, but we’d certainly recommend people start making plans sooner rather than later, to avoid missing out on their first choice properties,” he added.
Current data and customer research from holidaycottages.co.uk also shows:
- Devon, Cornwall and Wales are the most popular destinations that people are considering for 2021, with half of all bookings taken since Saturday being for these locations.
- An increase of 214 per cent in bookings from those wishing to take their four-legged friends on a UK break from Easter onwards – a combination of more people planning a staycation this year plus the increase in dog ownership during lockdown.
- 59 per cent of people asked in a recent customer survey [of 3,394 respondents] said they are more likely to consider a UK break once restrictions are lifted;
- Whilst 97 per cent said they wish to go on holiday as much as they did previously once the pandemic is over.