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US: The travel platform Lake.com today announced it has surpassed 75,000 vacation rental listings, doubling its inventory in 90 days.
The milestone reflects growing traveler preference for drive-to, nature-centric getaways and a broader shift toward the use of AI tools in trip planning and discovery.
Lake.com attributed this growth to three factors:
- Destination coverage spanning locations near or at bodies of water, targeted towards rising demand for drive-to stays by the water and in nature.
- A scaled marketplace for stays by the water, with the platform being designed to help users find information on dock access, swimming conditions, pet-friendly beaches, and family-ready amenities.
- Visibility in AI-powered travel searches, intended to align with emerging search behaviors as AI becomes increasingly more common to use for trip planning, and hosts look for alternatives to legacy platforms.
“Travellers today spend hours researching where they want to go and what they want to do, engaging with dozens of pieces of content in the weeks before making a booking decision,” said Lake.com Founder & CEO David Ciccarelli. “Lake.com is purpose-built for this behaviour, helping travellers quickly move from ‘Where should I go?’ to ‘Let’s book by the water.’”
“The process of planning a vacation has always unfolded in three steps: I want to know, I want to go, and I want to do. What’s changed is where those moments happen,” said Lake.com founder and chief brand officer Stephanie Ciccarelli.
“AI search is the new front door for vacation planning. When travelers open that door, they’ll find Lake.com ready to deliver genuinely helpful answers, so families can spend less time searching and more time enjoying being by the water.”
Lake.com has over 10,000 destinations and is pacing towards 2,000,000 visitors in 2026.
- Lake.com doubles listings to 75,000 in 90 days: Lake.com has expanded inventory, highlighting growth in alternative short-term rental marketplaces.
- Rising demand for nature-based, drive-to travel: Growth is driven by traveller preference for lakefront and outdoor destinations, particularly accessible, regional getaways.
- Niche marketplace focused on water-based stays: The platform differentiates with granular search features such as dock access, swimming conditions, and pet-friendly amenities.
- AI-powered search driving discovery and supply growth: Lake.com is optimising for AI-led travel planning and search visibility, attracting both users and property hosts.
- Shift away from legacy booking platforms: Increasing host adoption reflects a broader trend toward diversified distribution channels and platform competition in the vacation rental sector.
