United States: San Francisco-based Properly, Inc., which has a cleaning and quality management platform for Airbnb hosts and vacation rental owners, has announced an $8.5 million Series A funding.
The funding was led by Asset Management Ventures, with participation by AccorHotels and prominent travel investors, including Ev Williams, Simon Lehmann, Fabio Cannavale, Tobias Wann, and former HomeAway COO Tom Hale.
Guest concerns around quality and consistency represent a critical challenge for the short-term and vacation rental industry.
According to former Phocuswright CEO Simon Lehmann, ‘unpredictable quality’ is the largest concern for travellers with the industry. Properly’s management tools allow hospitality brands, property managers and Airbnb hosts to ensure their quality standards are delivered for guests.
CEO and founder of Properly, Alex Nigg, said: “Home sharing and vacation rentals have grown three times faster than traditional hotels over the last decade, but mass market travellers have been slow to embrace the category because they don’t trust what they’re getting.
“If vacation rentals are to become a real alternative to hotels, the industry needs to set a standard. Properly helps ensure that guests arrive to a safe, clean property every time,” he added.
In addition, Properly allows hospitality brands and property managers to manage operations and confirm that work meets their expectations. Its mobile app also includes photo-based checklists to describe precisely how a task must be done; for example, cleaners see exactly how to stage a room or how to make a bed correctly.
Maintenance tasks, such as changing batteries on a smoke detector, and other jobs are scheduled through Properly to ensure all quality, health and safety requirements are adhered to and sufficiently documented. Field staff also document any damage in the Properly app and take photos so property managers can inspect their work.
Properly is partnering with branded collections such as AccorHotel’s Onefinestay as the platform is supporting the management of stringent brand standards across hundreds of property managers or thousands of their service providers at a truly global scale.
Alongside its quality management tools, Properly provides hospitality brands, property managers and hosts with access to a global network of service providers. Over 10,000 service providers have reportedly already signed up.
The network also offers local support, whether it be for brands that must inspect homes across dozens of markets, property managers staffing up for peak season, or an individual host that needs a cleaner to start listing her home.
Asset Management Ventures partner, Rich Simoni, said: “The home sharing and vacation rental industry is a massive, exciting market; just look at the level of investment and consumer interest in the space.
“Properly’s unique combination of quality management tools and a marketplace of service providers positions it to address the next wave of change – establishing brands and standards that attract and retain mass market travellers,” he added.
Properly claims to currently support over 20,000 hosts and property managers who represent 65,000 listings worldwide and has been used in North America, Australia, and Western Europe since its founding in 2014.