Pure Leisure Group buys 19th resort for undisclosed sum

UK: Holiday home ownership group Pure Leisure Group has acquired the 19th resort in its portfolio by purchasing Kendal-based Lakesway Holiday Home and Lodge Park for an undisclosed sum.

Situated in Levens, Kendal, the five-star-rated resort features 300 lodges and caravans, with views overlooking the Lake District. The 20-acre site also includes an on-site restaurant, children’s play area and a number of private hot tubs.

Pure Leisure Group says that it will maintain all existing facilities and it will add more amenities in due course.

John Morphet, owner of Pure Leisure Group, said: “The Lakesway Holiday Home and Lodge Park is a truly beautiful resort and we’re delighted to bring it within the Pure Leisure portfolio. It’s a great new asset and bolsters our offering in a county we know all too well with both our Fell End and Hall More resorts just a 15-minute drive away.

“This area attracts both holiday homeowners as well as tourists and we are confident that the new addition will be a thriving success, fully supported by our head office team.  With an already impressive 4.5 Excellent score on TripAdvisor, we look forward to working with the team on site to ensure we retain existing customer loyalty whilst attracting a new clientele to the park under our ownership.

“Staycations have been increasingly popular since Covid, so we’re excited to add another Lake District site to our resort portfolio and give consumers an even wider choice of where to spend their well-deserved leisure time,” he added.

It follows Pure Leisure Group’s purchase of Mains of Taymouth Country Estate and Golf Course in Perthshire, Scotland, last July. The confidential deal was arranged by commercial real estate firm Colliers.

Morphet launched Pure Leisure Group in 2004 with a vision to bring quality, luxury holiday parks to the UK market, after the inaugural South Lakeland Caravans by John Morphet was originally founded in 1988.

Isha Borkar

Isha joined IHM in January 2023 as a multimedia reporter. She has a master's in International Journalism from the City, University of London. Isha would like to develop herself as a multimedia reporter in the United States. She enjoys learning new languages, cooking, and reading in her free time. She looks forward to uncovering new stories around the world.