RedAwning initiates charity donation scheme in California

US: Short-term rental property network RedAwning has announced a partnership with the Truckee Donner Land Trust to donate five dollars from every rental towards conservation efforts.

The Land Trust, focused around Sierra and Nevada counties in California, is designed to protect recreational nature in the area through management and promotion of its over 40,000 acres of territory.

Land Trust communications director Greyson Howard said: “We truly appreciate the support of RedAwning in furthering our mission to conserve open space and make it available for the public to enjoy. We can’t do the work we do without the help of donors and partners like RedAwning that is so critical for conservation, habitat, watershed and forest health, as well as outdoor recreation.”

RedAwning is a short-term rental platform focused around providing online listings for managed vacation rentals in the United States. The move is designed to foreshadow an increase in charitable efforts by the company, attempting to tie in their own major areas of operation with their philanthropic goals.

RedAwning CEO Tim Choate said: “As a homeowner in Truckee and frequent recreational visitor to the area. I greatly admire the work that is carried out by the Truckee Donner Land Trust and look forward to our partnership benefiting residents and visitors alike.”

This move falls in line with philanthropic decisions made by other short-term rental platforms to attempt to support their clients’ needs. Airbnb has made the largest strides, as its Open Homes program recently opened up rooms to those affected by the Australian bushfires.

RedAwning guests and visitors will not only have a feeling of supporting charity, but will also be able to gain early access to the Land Trust’s maps and trails.

Choate noted that he thought that “RedAwning guests would be enormously gratified with the knowledge that their booking has supported this noble organisation”.

For more information on the charity donation scheme, visit the RedAwning website here.