:
Worldwide: ShortTermRentalz’ RockSTRz 5.0 webinar series resumes this Tuesday 26 April [4pm BST] with a session focusing on “What does brand loyalty mean in the short-term rental space?”, sponsored by Flywire and NoiseAware.
With membership and loyalty schemes commonplace in the hotel industry, companies in the short-term rental space are taking note in how to appeal to new demographics of consumers and drive loyalty, but more work will be necessary to create go-to subscription or membership schemes for travellers who have traditionally stayed in accommodation other than short-term rentals.
Contributors include:
- Parker Stanberry, founder and CEO, Oasis
- Amanda Moore, senior director, global marketing, Homes & Villas by Marriott International
- Viola Palescandolo, founder and CEO, Black Platinum Gold
- Niki Christian Nutsch, vice president – international, Thirdhome
Among the topics discussed will be how hospitality brands are adapting their offering to satisfy their membership base, what brands can do to broaden their appeal to more demographics, and the existing or emerging business models that can succeed in driving customer loyalty.
Sign up to the no-cost webinar at the link HERE.
The upcoming series of RockSTRz will also address a number of pertinent and pressing topics in the global short-term / vacation rental industry. To be considered to take part in future RockSTRz session, please contact paul@internationalhospitality.media.
The rest of the calendar for RockSTRz 5.0 is as follows:
24 May [4pm BST]: Pitch to PaulÂ
21 June [4pm BST]: Can traditional leisure businesses crack the business travel segment?Â
19 July [4pm BST]: Reducing pain points for property managers
