Solmar Villas
Villa Jeanic - Algarve [Credit: Solmar Villas]

Der Touristik UK acquires Solmar Villas

UK: Tourism group Der Touristik UK has purchased tour and villa rental operator, Solmar Villas, for an undisclosed fee.

The group wants to transform the Solmar Villas brand, which was founded in 1994, into a leading player in the UK domestic self-catering market by making villas available to book or for sale for in high street shops. The operator currently has a portfolio of more than 1,600 villas in Spain, Cyprus, Croatia, France, Greece, Italy, Portugal, Turkey and the United States.

Der Touristik UK [the UK branch] already owns brands such as Kuoni, Carrier, CV Villas, Kirker, Jules Verne and Journey Latin America within the wider Der Touristik group. The group plans to make Solmar Villas’ properties available for booking through all 27 Kuoni stores in the UK.

Solmar Villas owner Julie Blake, who is also the daughter of the original co-founders of the business, John and Maria Tayler, will continue in her role as managing director of the company, although she will now report directly to Der Touristik UK chief executive Francis Torrilla. The acquisition is also set to spur growth and bring “extra jobs”, staff have been told.

Torrilla told TTG Media: “Solmar Villas has seen phenomenal success with a real drive for growth and quality. The acquisition enhances and complements our existing portfolio of independently managed businesses enabling us to drive substantial growth in the villa market.

“We can bring investment opportunities to continue to grow Solmar Villas into the market leader villa provider and further develop its range and distribution,” he added.

Blake said: “The success of Solmar Villas has been driven by a team with a united aim of providing high-quality villas combined with excellent customer service. Our strength is the relationships we have with our villa owners, suppliers, employees and clients, and this will continue to be the driving motivation behind us.

“I am very proud of the business my family started and I’m equally thrilled to work with Francis and the wider team at Der Touristik to drive awareness and growth of this amazing brand.

“We have some ambitious plans and, with the support of the group, I am excited to be part of Solmar’s next steps,” she added.

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