Stayterra announces leadership appointments

 US: Vacation rental management platform Stayterra has announced changes to its leadership team.

Michael Toscano was appointed chief financial officer. He joined the business with more than 25 years of finance and strategic planning experience in the travel, hospitality and consumer services sectors.

Toscano previously served as CFO of dancker and earlier spent eight years as CFO of Travel + Leisure Co.’s Travel & Membership division, which included the company’s professionally managed vacation rental operations.

His background also includes more than a decade in financial planning and analysis roles at Wyndham Destinations.

Alex Javier Cisneros was named chief commercial officer. Cisneros previously led the commercial function at Mint House and Red Roof Inn, and earlier spent 14 years at Wyndham Destinations overseeing revenue, pricing and analytics across more than 20 brands and supporting multiple acquisitions and integrations.

StayTerra said the new appointments would support its long-term growth strategy and expansion of its portfolio.

The platform currently includes Moving Mountains, which operates in the Colorado Rockies, and Prime Vacations, which manages more than 1,000 properties across brands located on Florida’s Gulf Coast and barrier islands. StayTerra is backed by Garnett Station Partners and Bessemer Venture Partners.

Highlights:

StayTerra appointed Michael Toscano as chief financial officer and Alex Javier Cisneros as chief commercial officer, adding senior leadership experience from Travel + Leisure Co., Wyndham Destinations, Mint House and Red Roof Inn.

Toscano previously oversaw the sale of major vacation rental businesses worth nearly $2 billion during his tenure at Travel + Leisure Co.

Cisneros brings more than 20 years of hospitality commercial experience, including revenue, pricing and analytics leadership across multiple brands.

The StayTerra platform includes Moving Mountains in Colorado and Prime Vacations, which manages more than 1,000 properties along Florida’s Gulf Coast.

StayTerra is backed by Garnett Station Partners and Bessemer Venture Partners as it continues to scale its portfolio of vacation rental brands.