India: Delhi-based villa rental platform Vista Rooms has rebranded itself as StayVista in an attempt to cater to evolving market dynamics by comprehensively upgrading its user experience and brand identity.
The company has also revamped touch points across its website and social media, while the in-room experience is becoming more customised to guest needs with curated in-room setups, branded toiletries, new staff uniforms and tailored events.
Co-founder Pranav Maheshwari said: “We have journeyed far from when we started in 2017 as Vista Rooms, where we were present at our first villa to welcome our first guests. Since then, we’ve warmly welcomed over 250,000 vacationers at 500+ of our luxury properties across 30+ locations while our family has grown from three to over 300 seasoned professionals, which we are incredibly proud of.“
“We want to capture what it means to be a guest with StayVista, the luxury and comfort of high-quality service amidst the scenic vista that surrounds our properties that translates to a superior stay experience,” he added.
Another of StayVista’s co-founders, Amit Damani, said: “While our brand vision has expanded and grown over the years, our name with ‘rooms’ in it was limiting us in communicating our full intent and purpose. With ‘StayVista’, as market leaders, we are offering a promise of constantly widening our horizons to accommodate the aspirations of our guests.
“Our name expresses the diverse experiences we host at our finely curated selection of properties, the new logo is a celebration of the mosaic of inspiring moments we enable, and ‘Script Your Stay’ our new tagline invites our guests to co-create their dream stay with us,” he added.
Co-founder Ankita Sheth also said: “Our focus has always been on providing exemplary guest experience, and we are committed to staying true to our beliefs and purpose. We are gearing up to enable our guest’s desire to experience their perfect stay with us, and are doing so by enhancing every guest interface through our thoughtfully articulated brand touch points.
“We are bringing a resort-like experience to holiday homes. From vacation rental homes to stay experience makers, our new avatar will manifest more visibly in the coming months,” she added.
Last January, StayVista [then Vista Rooms] raised Rs 10 crore [approximately US$1.32 million] in funding led by DSG Consumer Partners, with participation from CA Holdings, Artha India Ventures and Everest Flavours founder Anand Ladsariya.
The company said at the time that it was planning to direct the funds raised towards four key areas of the business – launching new locations, improving technology, strengthening the team, and enhancing its brand awareness. It is also targeting an aggressive period of scalability over the next 12 months to take its network of properties to more than 1,000 homes.
StayVista is now looking beyond the pandemic to deliver “holistic experiences” and “full-service hospitality” to its guests.