Sykes Holiday Cottages appoints marketing director

UK: Chris Algar has been named marketing director of Chester-based Sykes Holiday Cottages.

Previously head of owned and earned media with Sykes, Algar has been promoted to head up the group’s marketing team. He first joined Sykes in 2015 and will now work closely with chief marketing officer, James Shaw.

In his new role, Algar will oversee Sykes’ marketing teams across the country, including the firm’s regional sister brands Menai Holiday Cottages, Dream Cottages, and Helpful Holidays.

Speaking about his appointment, Algar said: “It’s great to be able to continue my professional journey at Sykes Holiday Cottages and I’m excited to now move into a new role with fresh challenges and opportunities.

“Our team has made great strides in recent years, including driving double digit growth in brand visibility year-on-year, and I can’t wait to see what we achieve next.”

Shaw added: “Chris’ new role as marketing director is very well deserved and he brings an unmatched set of skills and experience. He’s been with the business throughout a lot of its growth and I look forward to seeing the role that he plays as we accelerate our plans to become the leading name in UK tourism.”

Algar’s promotion comes as the group embarks on a recruitment drive, which thus far has see the business advertise for 100 roles. This year, Sykes has already welcomed 300 new employees in line with the group’s expansion.