UnderTheDoormat and Cadogan announce boutique aparthotel

UK: Short-term rental property management company UnderTheDoormat and Landlord Cadogan have launched a boutique aparthotel at 3 Sloane Gardens in the heart of Chelsea, opening 1 October 2020.

The nine luxury apartments each have a kitchen, and all benefit from a number of services traditionally offered by a hotel such as a service manager, reception and luxury linen and toiletries.

UnderTheDoormat has furnished all the apartments, and will be responsible for marketing the property as well as managing the building and the guest experience. The company was appointed to the property following an RFP process by Colliers International.

Merilee Karr, UnderTheDoormat CEO, commented: “We are delighted to be selected for this five-year partnership with Cadogan. Without doubt, Cadogan is one of the most well respected and successful property companies in the UK and we look forward to working with them on this exciting and innovative project.

“With travellers seeking alternative accommodation options like home stays, which combine the high standards of a hotel with the space and facilities of a home, we see this partnership as an important step in ensuring we can continue to provide professionally managed accommodation in the post-Covid world to meet the increase in demand from customers wanting this sort of experience.

“The property itself is wonderful with the front apartments overlooking the beautiful Sloane Gardens and the rear apartments overlooking the impeccably kept private gardens. It’s retained its original character but having been completely renovated it’s now fitted out to meet the contemporary demands of modern travellers. Our team at UnderTheDoormat can’t wait to welcome our first guests to this fantastic property,” she added.

3 Sloane Gardens is expected to appeal to wealthy British and international travellers.

It will be the newest property to be included in UnderTheDoormat’s Corporate Stays programme, which launched in June earlier this year. The scheme enables companies and executives to book homes in London on a flexible basis.

Hugh Seaborn, chief executive at Cadogan, said: “We are delighted to be working in partnership with UnderTheDoormat, having selected them to operate this exciting boutique aparthotel at 3 Sloane Gardens. In the wake of the COVID-19 pandemic, we are confident that this addition will complement our existing hotel and residential offerings across the Estate at a time when there is an increased demand for flexibility, exceptional service and the comfort of an authentic, home from home in the heart of a characterful community.”

Cadogan is a property manager, investor and developer. It will be opening the Beaverbrook townhouse in 2021 – a 14-suite luxury property in parternship with Beaverbrook.