Wyndham extends partnership with Vacasa

US: Wyndham Rewards has announced the addition of 15,000 rentals to its portfolio in partnership with Portland-based vacation rental management company Vacasa.

The new addition to Wyndham’s redemption portfolio allows rewards members to have access to Vacasa’s entire vacation rental portfolio. This goes along with Wyndham’s existing portfolio, which now includes more than 50,000 accommodation options.

Vacasa has a variety of vacation rentals available in markets such as North America, Belize, and Costa Rica. The company’s rentals are privately-owned and professionally-managed homes that span from studios to mansions with more than 30 bedrooms, in a range of destination types.

Eliot Hamlisch, EVP, loyalty and revenue optimisation for Wyndham Hotels & Resorts, said: “What is most exciting about this is the opportunity to engage our members in a differentiated way. We now have hotels, vacation club resorts and vacation rentals around the world, and the Vacasa relationship is really a cornerstone to this aspirational redemption portfolio that we have.”

The relationship between the two companies has gone from strength to strength since Vacasa acquired Wyndham Vacation Rentals from Wyndham Destinations for $162 million in October 2019.

Hamlisch said: “When the hotel company spun off from Wyndham Destinations back in 2018, Wyndham Vacation Rentals North America actually went with Wyndham Destinations, and we maintained a relationship with about 6,000 properties that were part of that portfolio. When it was then sold to Vacasa, we immediately started conversations with them about the opportunity to expand from the 6,000 properties that were part of that legacy relationship to now what are more than 23,000 properties that are part of the Vacasa portfolio.”

Wyndham Rewards officials believe that this deal will be beneficial to both its existing properties and its rewards members.

Hamlisch continued: “Anything that we can do to engage our members in new and differentiated ways by adding incremental value to being a Wyndham Rewards member is at the forefront of what I wake up every morning thinking about and fall asleep every morning thinking about. By being a Wyndham Rewards member, and earning Wyndham Rewards points, you now have the opportunity to redeem at the most aspirational, the most varied set of properties globally.

“That is also quite helpful from a franchisee perspective in that our members will be that much more inclined to stay and earn with our franchisees to be able to redeem our 9,000 hotels around the world and then also these aspirational set non-hotel redemption options as well,” he added.

Back in January of this year, Wyndham’s timeshare and vacation ownership company, Wyndham Destinations, announced that it had acquired travel publication Travel + Leisure from Meredith Corporation, and assumed its brand identity as Travel + Leisure Co.

Wyndham Destinations, which spun off from Wyndham Hotel chain in 2018, operates 230 timeshare resorts around the globe. It paid $100 million to Meredith Company to acquire Travel + Leisure.