13 July [4pm BST]: The importance of effective PR for hospitality businesses – Session sponsored by BOOM
Hosted by Paul Stevens, editor, IHM
[Sponsored by Flywire]
You will learn:
- How different PR agencies and teams have been leading the way in the industry during the pandemic
- How hospitality businesses can create clear, effective and varied PR campaigns
- How to build a strong relationship with media personalities and create strong, unique content together
- Why communication has never been more important than during a crisis
- How communications and PR will change as we emerge from the pandemic
Contributors:
- Jessica Gillingham, Director, Abode PR, and Founder, PillowTalk Media
- Lauren Gumport, Director of Global Communications & Brand Strategy, Guesty
- Jacopo Benedetti, Co-founder, BOOM Image Studio
- Louise Napier, Business Development Director, TravMedia