26 April [4pm BST]: What does brand loyalty mean in the short-term rental space?
Hosted by Paul Stevens, editor, IHM
[Sponsored by Flywire & NoiseAware]
You will learn:
- How brand loyalty has developed as a result of the pandemic
- How hospitality brands are adapting or may have to adapt their offering to satisfy their membership / subscriber / user base
- What brands can do to broaden their appeal to more demographics
- The future possibilities of loyalty schemes
- The existing or emerging business models that can succeed in driving customer loyalty
Contributors:
- Parker Stanberry, founder and CEO, Oasis
- Amanda Moore, senior director, global marketing, Homes & Villas by Marriott International
- Viola Palescandolo, founder and CEO, Black Platinum Gold
- Niki Christian Nutsch, vice president – international, Thirdhome
