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Boom launches “first 24-hour AI sales agent for STRs”

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US: Boom, an artificial intelligence [AI] platform for the short-term rental sector, has launched what it claims to be “the world’s first AI sales agent” as it continues to transform operational efficiency in short-term rentals.

The sales agent is the latest in Boom’s AI workforce and is able to autonomously respond to enquiries, negotiate with prospective guests, upsell, and adapt to customers’ languages and cultures, operating 24/7.

Vacation rental managers often struggle to balance customer service, sales, marketing, and the operational aspects of running their business, which can lead to missed opportunities and potential revenue loss. Boom is addressing this issue by creating a virtual workforce with the “best sales person you’ve ever met”.

This allows property managers to focus on more strategic work while the agent works to secure high occupancy and revenues on their behalf.

The AI sales agent can be trained on each property manager’s policies and real past conversations, enabling it to handle enquiries with a deep understanding of the property manager’s portfolio, policies and needs.

It also ensures guests receive accurate and comprehensive information in a timely manner, delivered in a style that meets their cultural expectations. By employing a structured sales process customised to the property manager’s needs, the AI maximises each interaction to ensure a high conversion rate.

A standout feature of Boom’s AI sales agent is its ability to negotiate and upsell additional services, such as early check-ins, late check-outs, and airport transfers – and even attempt to fill orphan days by upselling existing guests.

The flexibility allows property managers to increase revenue while providing tailored options to guests. If a property is unavailable, the AI can seamlessly offer the perfect alternative accommodations, ensuring no booking opportunity is lost.

Operating 24/7, providing support through text, voice, or video, the ability of the AI sales agent to adapt to various negotiation styles and communicate in multiple languages makes it a versatile tool for property managers around the world. The AI sales agent maintains human compassion in interactions, ensuring guests feel valued and comfortable making their booking.

Shahar Goldboim, founder and CEO of Boom, said: “Sales is a function that many property managers struggle to prioritise, often overshadowed by the immediate need for cleaners, maintenance staff, and revenue managers. This gap can lead to missed opportunities and lost revenue – but our AI sales agent will make these challenges a thing of the past.

“Boom’s AI agent is the best sales person you’ve ever met. It closes the best possible deals, speaks every language, and never needs a break or vacation. We have programmed it to handle the complexities of sales negotiations and customer interactions with unmatched efficiency and consistency.

“By automating these work streams, property managers can redirect their focus to more strategic initiatives that simply can’t be accomplished without human creativity and insight.

“Boom’s sales agent represents just the tip of the iceberg when it comes to implementing an AI virtual workforce. This is just the beginning of a new era in hospitality management, where AI and human expertise work hand in hand to create exceptional experiences and drive business success,” he added.

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