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US / Israel: Property management software platform Guesty has announced the launch of ReplyAI, an automated messaging service for seamless guest communications.
Using generative AI algorithms to analyse previous guest and host correspondence in order to inform future responses, ReplyAI is designed to provide short-term rental property managers with the ability to dispense accurate, timely, and naturally written responses to guests.
Since its soft launch in February, ReplyAI is being used by over 40 per cent of accounts who have reported that it is saving them writing more than 20 per cent of messages sent. Guesty’s high-usage accounts are utilising the tool for 50 per cent of their incoming messages.
According to Guesty, the fast adoption of ReplyAI expresses a clear need in the short term rental and vacation rental market for AI-driven automation tools to improve efficiency, guest experience and enable property managers to expand their portfolios without the risk of reducing the quality of their service.
Guesty CEO Amiad Soto said: “There is no doubt that AI has the ability to elevate the guest experience. Guesty is intent on incorporating AI at every appropriate juncture within our PMS to create efficiencies for our customers, and ReplyAI is a true example of this progress.
“Providing instant, tailored responses on behalf of hosts, ReplyAI reduces the workload and saves time for rental owners while creating an effortless, smooth experience for guests. As a pioneer of AI tech in hospitality, we are excited about this latest addition to our product suite,” he added.
ReplyAI provides answers for most incoming messages and incorporates a customer’s entire history to optimise quality and accuracy.
By analysing text derived from a host’s correspondence, the AI model determines sentiment, applying natural language processing [NLP] techniques to construct messages. It is able to mimic the tone and style of the property owner’s voice, personalising content without sacrificing authenticity.
Most importantly, property managers can use ReplyAI without needing to exit the platform, including through Guesty’s mobile app, and all messages are editable, so users retain control while also allowing the software to continue learning and intuiting based on future communication.
The service is available in over 12 languages including English, Spanish, French, German, Chinese, Italian and Portuguese, with the most common replies pertaining to messages about check-in / check-out procedures, parking information, wifi details, transportation options and local recommendations.
ReplyAI is the latest feature in Guesty’s AI-powered, intelligent PMS, joining other tools including PriceOptimizer, a dynamic pricing tool for revenue management.
Already this year, Guesty has raised $130 million in Series F funding and acquired vacation rental channel management distribution platform Rentals United.
