Vered Raviv Schwarz [left] and Amiad Soto [right]

Guesty makes Rentals United fifth acquisition since 2022

Israel / US / Spain: Property management software platform Guesty has announced its fifth acquisition in the last two years by buying vacation rental channel management distribution platform Rentals United.

The acquisition combines two prominent software providers in the short-term rental space in a bid to create a “robust offering that is unmatched in the industry” and to open up new revenue opportunities for property managers.

Following the transaction, Rentals United will retain its independence and continue to operate as a standalone business with its executive team leading its operations and development. Business will be conducted as usual for Rentals United’s customers and partners.

According to the two companies, the deal will help to unlock a significant opportunity for both sets of customers to scale their businesses with sophisticated, data-driven products, AI-powered efficiency tools, and an extensive distribution network. Rentals United’s platform has already been available to Guesty’s customers through its integration marketplace for a number of years.

The news comes hot on the heels of Guesty’s $130 million Series F funding round, which was led by global investment firm KKR and announced last month.

It also marks the company’s fifth acquisition since 2022 alone, following the purchases of marketing distribution solution StaySense, hospitality software companies Kigo and HiRUM, and hotel-focused revenue and distribution management platform, YieldPlanet.

The firm’s other acquisitions prior to 2022 include fellow property management software companies Your Porter and MyVR.

Amiad Soto, co-founder and CEO of Guesty, said: “We see this as a natural fit for two industry-leading players that harnesses great synergy for STR and vacation rental property managers. Combining our technologically advanced offering with Rentals United’s distribution capabilities will deliver both an increased volume of bookings and bookings of higher relevancy.

“We’re very excited about this next step in our journey as we continue to consolidate the market and enhance our offering to best serve property managers,” he added.

Yair Holtzer, chief revenue officer of Guesty, said: “This acquisition creates a winning business proposition for all property managers – from individual hosts through to enterprise PMCs – to maximise visibility, distribution and engagement with their prospective audiences. In addition, all Rentals United and Guesty partners will benefit from a more robust platform.”

Established in 2015, Rentals United sets out to empower vacation rental managers to market and manage properties across more than 60 listing sites. The company currently employs 100 people with offices in Spain and Poland.

Its channel manager integrates with 100-plus technology providers, offering innovative tools for channel optimisation. This includes an AI-powered data platform for property performance analysis and personalised recommendations.

Rentals United CEO James Burrows said: “Our acquisition by Guesty, the clear software leader in the STR property management sector, is a testament to our own technical prowess and we believe it will fortify our business and our offering in the long term, for our customers, partners and employees. We’ve known the Guesty leadership team for many years and we’re delighted to merge our world-class operations as the STR market continues to accelerate.”

Operating in over 80 countries, Guesty’s property management system [PMS] is designed to serve enterprise and SMB property managers, as well as individual hosts, providing a full-stack solution with all the necessary tools to manage the entire rental journey. The company’s software platform helps property managers advertise and manage their vacation or short-term rental properties, delivering guest experiences through a highly intuitive user experience and open API capabilities.

The company, which has 15 offices and over 750 team members around the world, recently won the 2024 Shortyz Award for Best property management system [PMS].

Speaking recently after Guesty’s funding announcement, Soto revealed that the company had laid off an unspecified number of team members to “shift resources to other projects”, and confirmed that it was looking to go public via an initial public offering [IPO] “when the market conditions are right”.

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