Worldwide: Airbnb announced that 1.2 million listings worldwide have passed its enhanced cleaning protocol.
The company introduced the new standard in response to the global pandemic in April, based on recommendations from the US. Centers for Disease Control and Prevention (CDC).
Airbnb’s enhanced cleaning programme provides a series of instructions for hosts to better clean their property to stop the spread of COVID-19, including guidelines on masks and social distancing. The protocol also introduces 72 hour booking buffer tool as well as a requirement that hosts block out a 24-hour period between stays.
Guests are able to see these ratings and can filter listings based on enhanced cleaning status, as well as other key elements. Customers can filter by entire properties, kitchens and swimming pools.
The certification has now been spread to 220 countries, with the US, France, UK, Spain and Italy featuring the highest numbers of approved rentals. Approved listings not only receive the “enhanced clean highlight,” but Airbnb claims that listings that opt in have three times the average bookings of other listings.
Enhanced cleaning bookings also receive an average rating of 4.8 stars from guests.
Airbnb’s success demonstrates the rising importance of hygiene and cleanliness in the mind of guests around the world. Other companies, such as OYO and Vrbo, have introduced similar measures in order to keep guests safe.
Catherine Powell, Airbnb head of hosting, said: “Cleanliness and safety are top of mind for our hosts and guests. In the last weeks, hosts have embraced and adopted our new rigorous guidelines, with thousands more attesting to the Enhanced Cleaning protocol every day. This effort shows how our hosts are dedicated to the highest standards and committed to keeping their guests and communities safe.”
In support of this, Airbnb has announced partnerships with local organisations around the world to improve its cleaning capacity. Most recently the company partnered with SweepSouth and Propaclean in South Africa to support the re-emergence of the country’s rental market.