Worldwide: Airbnb has revealed its biggest health and wellness trends in the burgeoning space of the travel market.
In 2018, international tourist arrivals reached 2020 projections two years ahead of schedule, with growth predicted being driven by global trends such as wellness tourism.
Now in early 2019, the now $639 billion global movements of health and wellness travel is spiking as Airbnb guest wellness-related experience bookings shot up by more than 500 per cent from 2017 to 2018. There was notably strong growth among seniors (ages 60+) and Gen Z and millennials (ages 18-24) with more than 800 per cent growth in both age groups.
- Bookings for wellness-related experiences are up over 500 per cent from 2017 to 2018, with Mexico leading the way:
Globally, bookings for wellness experiences shot up 572 per cent from 2017 to 2018. Meanwhile, the country experiencing the most significant growth in wellness experiences is Mexico with more than 2,100 per cent growth over the past year, and Bali tops the list for cities prospering with wellness experience supply with more than 7,400 per cent year-over-year growth.
- Wellness experiences grew among all age groups, but grew the most with seniors:
In the past year, it has become more clear that health and wellness travel is resonating with all age groups and regions, not just the upcoming millennial demographic. Seniors (ages 60+) also represent the largest growing consumer base of wellness experiences, with bookings increasing by 887 per cent from 2017.
- Guests from France are booking the most wellness experiences:
In addition to trending markets, spikes are also appearing in wellness travel interest based on heightened guest demand from countries such as France, Canada and Germany over the past year.
- Mysticism is in with females across the board:
In 2019, health and wellness travel is not just based on fitness and diet, but also on the mind and spirit, as it appears in the female travellers of today. Experiences like Meditate with a Shaman cracked the top 15 most-booked wellness experiences among women, with the Bali Healer and Holy Bathing Tour also ranking highly with women from nearly all regions. For male guests, biking is the wellness activity of choice, with the exclusive quality sunset bike ride making the top 15 most-booked list with men from all regions.