France: Cannes-based premier vacation rental company A.M.A Selections is launching a new booking platform this month in a bid to disrupt the ‘browse and book’ model and “revolutionise” the luxury travel space.
As it anticipates a record summer season for bookings, A.M.A Selections is launching a platform that incorporates an advanced user dashboard, custom shareable trip itinerary, digital concierge and more, while investing in research and developing its proprietary technology.
Representing villas across Europe, the company recently expanded into eight destinations, including Mykonos, Paros and the French Alps, meaning that it now offers guests access to more than 1000 properties in 100+ locations across the continent.
In order to deliver the most memorable experiences for its clients, A.M.A Selections believes that its “intimate” knowledge of its properties and destinations, combined with its curated villa offering and concierge services [including private jet and yacht charter, private chef, car service] is making the company stand out in a highly fragmented market.
A.M.A. Selections co-founder Mariek Anselme said: “While the short-term rental space has rapidly evolved in recent years, the high-end sector has remained largely untouched. The luxury vacation rental industry has long been craving a more holistic, tech-driven and trusted user experience that meets the demands of high net worth travellers.
“With over 70 per cent of our guests booking additional services for their stay and with a large share of total spend dedicated to these services, it’s important to provide a seamless and comprehensive solution that goes beyond the conventional villa rental offering. By combining expert curation, hands-on service and proprietary technology, we have reimagined a booking experience tailored to the luxury traveller,” she added.
Launched in 2014, A.M.A Selections plans to continue investing in tech development and global expansion to cement its position in the luxury travel market.