Bob W appoints Philip Ward to board of directors

Finland: Tech-driven aparthotel operator Bob W has appointed former JLL Hotels & Hospitality EMEA chief executive Philip Ward to its board as an independent non-executive director, as the company continues its expansion across Europe.

Ward brings more than 35 years of experience in real estate, banking and hospitality advisory, having held senior roles at Brookfield Financial Corp, KSL Capital Partners, and Rothschild & Co. Most recently, he led JLL’s Hotels & Hospitality Group across EMEA, overseeing a team of over 130 specialists in ten countries.

In his new role, Ward will act as an independent voice for shareholders, providing strategic guidance, oversight and support as the company scales its portfolio of design-led serviced apartments. His appointment follows Bob W’s recent expansion in Greece, where the operator is set to launch its third building in Athens.

Niko Karstikko, co-founder and CEO of Bob W, said: “Philip is one of the most respected names in European hospitality investment. His deep knowledge of real estate and his strategic insight into the hospitality sector will be invaluable as we continue to grow our footprint across key European markets. 

“Philip’s appointment further strengthens our ability to forge meaningful partnerships and execute on our ambitious vision for sustainable, tech-powered hospitality,” he added. 

Bob W currently operates a portfolio of more than 5000 units with properties in 17 cities across Europe and the UK. 

The move follows the company’s appointment of Hervé Deligny as chief financial officer in October, and reflects its ongoing efforts to expand across Europe.