Brewdog to build new beer-themed Airbnb units in Columbus
US: Ohio’s capital city will be welcoming a new line of Airbnb-style rentals from famous Scottish brewery Brewdog.
The concept is a part of Brewdog’s Kennel line of properties, short-term rental units that hope to combine unique accommodation with craft beers. These are their first Kennel units built in the United States.
The Kennels are currently only open in Aberdeen, with two individual units existing right above their Castlegate bar. The hotel is only a short drive from the brand’s brewery in Ellon.
Plans for the Columbus rentals are set above their Short North bar location. The units will include full kitchen facilities, a unique speakeasy closet design, and Brewdog’s signature Shower Beer fridge.
This comes after news yesterday that the company’s hotel brand, DogHouse, lost a trademark battle for use in the United Kingdom. The company had conflict with a pre-existing gin distiller in London
The company is attempting to use their Kennels brand as a way to circumvent the ruling and move into the hospitality world. The brand has plans to open in Berlin, Paris, London and Manchester.
In the announcement for the original Kennel units in Aberdeen, Brewdog co-founder James Watt said: “Our BrewDog Kennels are a revolution in accommodation, sparked by too much time spent in immediately forgettable hotel rooms.
“We firmly believe that where you stay in a new city should be your home from home, so have brought the spirit of our DogHouse Hotel and its reverence for great beer to a new series of mini-hotels,” he added.
As the short-term rental concept develops, more property managers are looking for unique ways to brand their own units. Vacation rental owners in the Navajo nation have created unique rentals to educate visitors about their culture, while others have taken to events-based-branding, such as farm trips.
Brewdog’s American expansion shows its commitment to expanding into the hospitality sphere.