:
US: Casago, a premier franchise-based vacation rental management company, has expanded its Idaho presence with a new locally owned and operated franchise serving McCall and the greater Boise area, led by Idaho residents Alex and Susan Pedigo.
The franchise includes 100 homes in the McCall area and 20 homes in Boise, supported by a team of 14 locally based employees.
The launch continues the rollout of Casago’s franchise-first model following its 2025 acquisition of Vacasa, converting markets into locally owned and operated businesses. Under this structure, local franchise owners lead operations on the ground, supported by Casago’s systems and national platform.
Alex Pedigo brings more than 15 years of vacation rental experience, including working in Vacasa sales and business development. He joined Casago to assist with market sales and the transition of Vacasa markets to locally owned and operated Casago franchises. Susan brings a background in marketing and business leadership.
“Idaho is incredibly community-driven, and that’s a big part of why this opportunity felt like such a natural fit for us,” said Alex and Susan Pedigo, owners of Casago Idaho. “We’re focused on building a business that reflects the character of these communities. That means hiring and supporting local people, strengthening relationships with homeowners and small businesses, and creating a more personal, high-quality experience for every guest. For us, it’s about being truly present in these markets and helping both McCall and Boise continue to thrive.”
“Alex and Susan represent exactly what Casago stands for – locally invested, community-minded operators delivering a better experience for homeowners and guests,” said Steve Schwab, founder and CEO of Casago. “Our model is built around empowering people who know their markets best, and we’re proud to support their growth in Idaho.”
The Idaho expansion forms part of Casago’s footprint across the U.S., Mexico, Central America and the Caribbean. In addition to property management services, the franchise plans to spotlight independent restaurants, shops and experiences across McCall, Long Valley and Boise through guest communications, social media and digital platforms.
- Casago expands Idaho footprint with new franchise launch: Casago has opened a locally owned franchise in McCall and Boise, managing 120 homes supported by a 14-person local team.
- Franchise-first model following Vacasa acquisition: The expansion builds on Casago’s 2025 acquisition of Vacasa, transitioning markets to locally operated businesses backed by a national platform.
- Experienced local leadership driving growth: Franchise owners Alex and Susan Pedigo bring over 15 years of vacation rental and business experience.
