East of England economic upturn revealed with £135 million generated by Airbnb

UK: The East of England has seen £135 million generated in economic activity as a result of hosts and guests using Airbnb to list and reserve short-term rental accommodation.

The economic upturn in Norfolk was revealed in a recently-published report by the company.

The report also found that guests visiting the region spent £104m in the local economy between July 2017 and July 2018, earning hosts up to around £3,000.

The short-term rental online platform also lists and hosts ‘experiences’, whereby a customer can try their hands at an activity for a few hours at an Airbnb-listed site.

Tina Gambell, who runs a ‘Feel Calmer and Learn About Llamas’ Airbnb experience in Wisbech, said in the review: “I’ve used Airbnb for a while to offer glamping, and as my llamas were always extremely popular, I decided to host an experience too.

“It’s proven to be a different and thoroughly enjoyable hosting experience; not everyone can afford to stay overnight and so it allows guests to dip their toes into the world of llamas and leave with a deeper understanding and appreciation,” she added.