Finnish-based Neste introduces sustainable holiday lodging site ‘Zerobnb’

Worldwide: Finnish renewable energy company Neste has introduced Zerobnb, a site for people across the world to list sustainable alternatives for holiday lodging.

The act is a gentle nudge to inspire Airbnb to add a sustainable housing category to its website, and will only be live until the short-term rental platform adds the section.

Airbnb, the world’s biggest accommodation-sharing site, has promoted sustainable tourism but with greater demand for more ecological travel, Neste has decided to act.

Neste is regarded as the world’s leading producer of renewable diesel and the second most sustainable company in the world.

The Zerobnb website displays sustainable housing for travel accommodation from private owners. It has been released today (24 October) to coincide with the International Day of Climate Action as it looks to tap into the sustainability requirements of the modern-day globetrotter.

With the demand for more sustainable travel growing in recent years and tourism leading to almost a tenth of global greenhouse gas emissions, Neste is aiming to create awareness for more zero emissions journeys.

Neste’s director of marketing, Sirpa Tuomi, said: “The demand for more sustainable travel is growing, but when you are not an expert, it can be very demanding to evaluate whether a certain accommodation is sustainable or not.

“This is why it is important to make sustainable alternatives more accessible for everyone. Our goal is to provoke discussion and we are hoping that this will inspire Airbnb to add a sustainable accommodation category onto their site,” she added.

The accommodation options displayed on Zerobnb are chosen according to their sustainable aspects.

Listings can climb up the sustainable ladder by adding features such as a recycling area or by encouraging guests to minimise plastic waste through house rules. The surrounding neighbourhood should also feature sustainable services, transportation options and restaurants.

The Zerobnb project is a part of Neste’s ‘Journey to Zero’ initiative, where Neste focuses on finding sustainable solutions for building a fossil free future. The company’s prior Journey to Zero executions include the Nolla cabin campaign, where a cabin with minimal to zero emissions was enlisted on Airbnb and sold out within minutes.