UK: Expedia Group’s 2021 Travel Trends Report has been released, detailing how the travel industry has evolved since the onset of the pandemic.
In December 2020, Expedia Group conducted a study of 1,000 British citizens in collaboration with data intelligence firm The Morning Consult. In conjunction with its pledge to help with the Covid-19 recovery, Expedia Group has released the survey in an effort to better understand how travel will evolve after the pandenic.
Looking ahead towards travel in 2021, the study revealed the following data:
- The majority of Brits agree that travel will serve as a force for good, strengthening connections, broadening horizons and bridging divides.
67 per cent of respondents reported that travel creates greater cultural understanding, while over 50 per cent testified that travel makes them feel connected to the world and others.
- Initiatives to reduce the spread of Covid-19 will fuel travel industry recovery.
56 per cent stated they were more likely to travel once the Covid-19 vaccine was widely available, and over 40 per cent said that positive news about Covid-19 made them more hopeful about travel, and more likely to book a trip. According to the results, Expedia Group expects married couples and city dwellers to be the first to travel following the wide release of the Covid-19 vaccine.
- Travellers will embark on more trips and extend their vacations.
The survey highlighted pent-up demand for travel, with more than 40 per cent of respondents hoping to make more trips and extend those trips to last at least a week.
- International travel, with an emphasis on outdoor activities, will become increasingly popular as travel opens back up again.
Brand Expedia saw an interest in the following international destinations among Brits based on a combination of flight demand and search data.
Top fly-to destinations included:
- Koh Samui
- Dominican Republic
- Antigua and Barbuda
- St. Lucia
The survey results also denoted an element of social distancing while choosing activities to partake in during trips, and results were accompanied by increased interest in discovering new destinations of natural beauty, and more opportunities to hike, bike and swim.
46 per cent say they prefer “outdoorsy” destinations to urban settings, while 54 per cent want to travel to a new destination rather than one they have visited before. In addition, over 50 per cent stated they prefer outdoor adventures compared to indoor activities.