HomeToGo teases Modes launch in 2023
Germany: Alternative accommodation marketplace HomeToGo founder and CEO, Patrick Andrae, has teased the launch of a new product in 2023 – HomeToGo Modes.
Described as a “groundbreaking way to find and book accommodation”, Modes is set to offer a “hyper-curated vacation rental browsing experience completely based on unique interests”, according to Dr Andrae.
HomeToGo may be seeking to follow the path of Airbnb by allowing its users to search for their desired vacation rental property according to their specific needs and preferences, including “one-of-a-kind” rentals, “legendary” rentals or properties that keep price top of mind for consumers. Earlier this year, Airbnb redesigned its website to feature specific categories ranging from “off the grid” properties to creative spaces, castles and many more.
Founded in 2014, HomeToGo has carved out is reputation as a vacation rental distribution channel and metasearch engine, building intuitive product features based on data and feedback from its users. In 2015, the company piloted its Flexible Search technology, which saw an uplift of more than 600 per cent during the pandemic.
Last September, HomeToGo completed its business combination with special purpose acquisition company [SPAC] Lakestar SPAC I to begin trading publicly on the Frankfurt Stock Exchange.
In 2022, the company also made three significant acquisitions – AMIVAC [the vacation rental business unit of Groupe SeLoger], internet company e-domizil GmbH from e-vacation Group Holding GmbH for €40 million, and vacation rental travel tech provider SECRA.
No timeline was given on when the launch of HomeToGo Modes may be finalised in 2023, although a series of key strategic update announcements are expected early next year.