US: San Francisco-based short-term rental company Landing, which offers a membership model that aims to add greater flexibility to renting, is launching in five further cities across the United States.
Launching in Nashville, Austin, New York, Los Angeles and Birmingham [US], Landing allows members to lease fully-furnished, luxury apartments in “seriously elevated urban villages”. It seeks to serve young, career-minded professionals who are increasingly moving to other cities to pursue new jobs, activities or experiences.
Landing offers both short-term rental and traditional apartment options for professionals to consider.
Landing CEO and founder, Bill Smith, told The Tennessean: “People have been used to sacrificing flexibility and freedom for what they believe was the only way to feel ‘at home,’ but this is no longer conducive to a new generation’s changing lifestyles.
“With Landing, we’re introducing a new way for people to live — called ‘living as a service’ — with a mission of building the first company that’s enabling a new generation to live with more flexibility, while maintaining the convenience and comforts of home,” he added.
Smith previously founded Alabama-based delivery service Shipt, which was purchased by Target Corporation two years ago.
Landing, which began operations in June, charges an annual membership of $199 and members can live in a one- to two-bedroom apartment for up to 30 days or longer. Amenities include housekeeping and concierge services.
The company works with developers and property managers in each of its cities, and it expects to be operating in 30 cities worldwide by 2021.
For more information, visit the Landing website here.
