LG Business
[Credit: LG Business Solutions USA]

LG Business Solutions launches TV platform for STR industry

US: B2B technology solutions provider LG Business Solutions USA is set to introduce the ‘Pro:Centric Stay™’ TV management platform, described as the world’s first all-in-one customisable television platform for the short-term rental industry, at the 2024 VRMA Spring Forum.

The cutting-edge technology is designed to offer a variety of benefits and innovative solutions to elevate the guest experience, strengthen brand recognition and guest loyalty, streamline operations and increase profitability.

According to LG Business Solutions USA senior vice president Michael Kosla, LG hospitality TVs with Pro:Centric Stay will be “the first and only commercial grade solution that allows property managers, hosts and owners to create seamless guest experiences at any vacation home or short-term rental property in the United States”.

Kosla said: “LG’s Pro:Centric Stay will present an opportunity for property managers to provide branded welcome messages, create a customised digital guidebook, and offer their guests access to local TV stations and streaming services.”

Welcome screens can be customised with guest names, images and videos and include on-screen buttons to quickly launch popular streaming apps. The digital guidebook can provide essential stay information including property guidelines and safety information, onsite amenities, local area information including dining options, local activities, events and sightseeing.

Property managers can also promote services including late check-outs, extended stays, mid-stay housekeeping and re-bookings on the Pro:Centric Stay platform.

The LG Pro:Centric Stay platform will be able to integrate with the management company’s property management software [PMS] by enabling the credentials clear capability, which automatically logs out of all apps and erases all personal information upon checkout so guests do not have to manually log out before departing. It also sets out to simplify management by centralising control of the TVs to give managers instant troubleshooting capabilities and the ability to deploy content changes to single or multiple properties.

Lino Maldonado, president of BeHome247 Technologies, said: “What LG has created is long overdue and allows the vacation rental industry to provide hotel-type in-room guest experiences for the first time in a comprehensive and seamless fashion.”

The platform will also support other PMS vendors at launch.

Kosla said: “LG rose to be a leading provider of hospitality TVs by innovating in-demand features and delivering flexible options to suit any need, which continues with the launch of our new Pro:Centric Stay models that deliver enhanced experiences and simple operations for guests. The benefits do not end with the guest; Pro:Centric Stay will also boost operational efficiency for managers by enabling the remote management of operation, usage status, and provided service items for all TVs across multiple properties.”

The new Pro:Centric Stay platform will be available on LG Hospitality Smart TV models [with webOS™ 23] in screen sizes ranging from 43 to 75-inches diagonal.

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