Europe: Marriott International has announced the expansion of its home-sharing pilot to include Paris, Rome and Lisbon in addition to London.
From 2 October, travellers can choose from more than 340 properties across four European markets with the opportunity to earn and redeem points across Marriott’s award-winning loyalty platform, including Marriott Rewards and Starwood Preferred Guest (SPG).
This follows a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.
Adam Malamut, Marriott International’s chief customer experience officer said: “Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker.
“We are always innovating to meet the evolving needs of travellers, and expanding into home-sharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel,” he added.
Broadening Tribute Portfolio Homes’ reach to Paris, Rome and Lisbon, Marriott International has extended its collaboration with Hostmaker to identify and manage a portfolio of homes for Marriott, which are chosen on their overall design, functionality and location.
Guests at the properties will have access to 24/7 support services and an in-person check in through Hostmaker on arrival and rooms are equipped with at least one bedroom, full kitchens and in-unit laundry.
Tribute Portfolio Homes lists a diverse range of residences including a three-bedroom Parisian atelier with floor-to-ceiling French doors and views of the Eiffel Tower; an Italian mid-century style apartment in Rome; a minimalist, rustic home in Lisbon; and a flat in London with a chef’s kitchen, reading nook and multiple bedrooms.
Belinda Pote, Marriott International’s chief sales and marketing officer for Europe, said: “The introduction of Tribute Portfolio Homes into some of Europe’s most celebrated cities enables us to provide travellers with an even greater choice of accommodation along with the reassurance of Marriott International’s exacting design standards, world-class loyalty programs and commitment to customer service.
“The London pilot complements our current hotel portfolio and drives incremental business. We look forward to expanding our home-sharing offering to Paris, Rome and Lisbon,” she added.
Nakul Sharma, CEO and founder of Hostmaker, said: “We are very excited to bring Hostmaker’s experience of operating in Paris, Lisbon and Rome to Tribute Portfolio Homes. These brilliant destinations were the natural next step for a European expansion, and we can’t wait to welcome guests into our homes.”