Martinique Tourism Authority and Airbnb sign MoU

The Martinique Tourism Authority and Airbnb have signed a memorandum of understanding to promote community-led tourism to Martinique.

In 2018, 85,000 guests visited Martinique after booking with Airbnb, representing a 60 per cent increase compared to the previous year. Of the guests, 70 per cent of guest arrivals hailed from France, 12 per cent from North America and seven per cent from Latin America.

With over 5,000 listings on the island, Airbnb provides Martinique with an additional accommodation offer and is set to become a key growth driver for the territory’s tourism sector.

Airbnb also brings a unique opportunity for travellers from all over the world to discover Martinique in an authentic way, thanks in particular to Airbnb Experiences.

The French overseas region has noteworthy touristic assets such as world-class surf spots on the northeast coast, fine cuisine, waterfalls and unique festivals.

This first agreement between Airbnb and the destination marketing operator of a French overseas region includes:

· Joint marketing investment to promote Martinique as a destination to new international travellers, particularly millennials

· Support of the growth of the Airbnb host community and the quality of the island’s accommodation offer

· Development of Airbnb Experiences to promote authentic travel experiences led by locals.

Initiated by the Martinique Tourism Authority, the partnership builds upon Airbnb’s commitment to work with governments to grow inclusive and sustainable tourism throughout the Caribbean.

In recent years, Airbnb has signed collaboration agreements with 16 countries in the region. The platform plans to continue strengthening its longstanding partnership with the Caribbean Tourism Association, working together to drive tourism in the region and grow economic opportunity by promoting authentic travel throughout the Caribbean.