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US: Luxury villa rental company Rental Escapes has launched a white-label website programme that allows travel advisors to market its portfolio through websites carrying their own branding.
The websites can be customised with each advisor’s brand and provide access to more than 5,000 luxury villas across the Caribbean, Europe, Mexico, the United States and other destinations.
Rental Escapes developed the programme in-house and said its own branding would not appear on the client-facing websites.
Travellers can browse the company’s villa portfolio while remaining within the advisor’s branded environment. Any enquiries submitted through a website are delivered directly to the advisor’s inbox.
Advisors will also have access to a dedicated villa specialist, who can provide destination and property recommendations and support them during the booking process.
Willie Fernandez, chief sales and marketing officer at Rental Escapes, said: “Our philosophy in creating this new offering was simple. The client should be able to engage with and remember their travel advisor, not the technology powering the experience.
“We listened to the feedback we’ve heard from our travel advisor partners and intentionally built a platform with no third-party branding, letting them showcase luxury villas entirely under their own name while protecting their client relationships.”
The programme forms part of Rental Escapes’ wider distribution strategy through the travel trade. The company also provides advisors with webinars, marketing materials, email templates and destination-focused digital magazines.
Fernandez added: “For us, this announcement is about much more than a website. It’s yet another example of how deeply committed Rental Escapes is to the success of our partners.”
Highlights:
- Rental Escapes has launched a white-label website programme that allows travel advisors to market their portfolios via websites that carry their own branding,
- Travel advisors can have websites customised to their specific brand.
- The programme has been developed in-house and Rental Escapes branding will not appear on the client-facing sites.
- The move allows travel advisors to retain ownership of the customer relationship with accessing externally supplied accommodation inventory.
