Reside Worldwide makes strategic UK hire

US: Proptech and alternative accommodations firm, Reside Worldwide, which operates in over 20,000 cities and 60 countries, has strengthened its international presence by appointing Juliet Howie as its new vice president of global enterprise sales based in London, UK.

Howie started in the VP role in April and added additional local support to Reside’s growing demand within EMEA. She will be driving increased exposure for Reside’s 3Sixty tech platform to major accounts and clients including the Fortune 500 in the Americas, APAC and EMEA.

3Sixty leverages the power of machine learning and the human touch of personal service to offer corporate travel and global mobility buyers access to over a million of the highest quality, compliant, vetted, cost-effective accommodations around the world.

Howie joins Reside with experience in sales and marketing honed during senior roles at National Corporate Housing, Oakwood Worldwide, BridgeStreet and the NH Hotel Group. An active member of many leading industry organisations and committees, including GBTA and the Business Travel Show advisory board, she was honoured last year with the The EMEA President award for services to business travel and listed in the top 40 women in business travel by GBTA WINiT for 2019.

In her new role, she will be overseeing all global enterprise sales and activities.

The entirety of the team has now also completed the four-week Ready. Safe. Travel. certification programme from the GBTA in anticipation for the global business travel industry reopening. The certification was born from GBTA’s campaign that launched last November aiming to educate and prepare the business industry for the recovery and evolution of travel post-pandemic.

Lee Curtis, CCHP, CEO and founder of Reside, said: “Our clients, guests and the industry as a whole are raring for international business travel to resume again. Reside’s commitment to global support expansion with Juliet’s hire and investment in training through the GBTA certification has been just two of the steps we have taken as a company to enable this to happen in as smooth and safe a way as possible.”