US: SendSquared, a marketing communications technology platform for the hospitality industry, has raised $1 million in a seed funding round led by Minneapolis-based private equity firm Cobalt Capital Partners.
Founded in 2018, SendSquared says that it plans it use to the capital to enhance its product, expand its sales, marketing and product development teams, and cultivate strategic partnerships.
Judy Vijums, founder of Cobalt Capital Partners, said: “SendSquared is a powerful marketing platform designed to help resorts and hotels maintain more control over capacity and pricing while also creating a better customer experience. We are very excited about this venture with SendSquared, and look forward to being a part of the company’s growth and success.”
Nicolas Wegener, founder and CEO of SendSquared, said: “SendSquared was created to fulfil the need for a marketing platform that treats guests like people, not numbers; a system that leverages data to better understand guest interests and preferences, and creates relevant effective marketing. We’re thrilled to take SendSquared to the next level with this funding.”
SendSquared’s technology platform is designed to help hotels, resorts and vacation rental management companies elevate their marketing and communications strategies through email, text, voice, booking and wifi. It also enables hospitality representatives to interact with guests in real-time through a variety of channels using guest data in order to provide the best possible guest experience, and ultimately drive increased guest retention, direct bookings and revenue margins.