A Sentral apartment in West Hollywood [Credit: Sentral]

Sentral expands management portfolio in two new markets

US: Full-building residential hospitality operator Sentral has announced an expansion of its portfolio into two new markets with management contracts at The Sutton in Portland, Oregon and Otonomus Hotel in Las Vegas.

Lisa Yeh, president of Sentral, said: “Each of these markets represents an important piece of Sentral’s overarching strategy to be in the most vibrant, desirable neighbourhoods across the country, and to continue expanding into markets where we add value with our hospitality-style services and amenities. We see a growing demand for curated lifestyle experiences that are community-focused, and this presents opportunities for owners to grow their revenue and NOI.”

The Sutton [1550 NW Naito Parkway, Portland], developed by Lincoln Property Company in partnership with Bridge Investment Group, is a 236-apartment community along the Willamette River in the popular North Pearl District. 25 of the apartments have been designer-furnished and available for 30+-night stays, while floorplans range from studios to two-bedrooms.

Among the full-service amenities are waterfront rooftop terraces, a game room, a social club, private coworking spaces, a state-of-the-art fitness centre with on-demand digital fitness rooms, and a pet spa and grooming room.

Otonomus Hotel [W Russell Road/S Decatur Blvd.], developed by Growth Holdings, is located close to Las Vegas’ Allegiant Stadium [the venue for the most recent Super Bowl] and the famed Las Vegas strip, and is scheduled to open in early 2025. According to Sentral, it is the first of a new, AI-driven, sustainability-focused hotel concept that provides a full array of premium hospitality services that can be managed and customised using a dedicated mobile app.

Among the services available are Tesla V3 Superchargers that deliver up to 250kW to each connected vehicle, resulting in significantly reduced charging times. The hotel will be made up of 60 per cent hotel rooms and 40 per cent apartments, including both traditional 12-month leases and designer-furnished short-term rentals.

Sentral recently announced leasing-office openings at The Bellevue in Philadelphia and Alloy in Phoenix as it continues to grow across the United States. The company now services 36 communities, equating to nearly 10,000 apartment units, in 22 cities.

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