The acquisition will add a further 500 properties to Sykes’ portfolio, which now stands at 20,500 holiday cottages across the UK, Ireland and New Zealand.
Northumbria Coast & Country Cottages, which employs 17 members of staff, will run as a sister agency to Sykes and operate from its three offices in Alnmouth and Seahouses.
Graham Donoghue, chief executive of Sykes Holiday Cottages, said: “Although we’re a national agency, we really strive to deliver a local service and partnering with businesses like Northumbria Coast & Country Cottages allows us to do just that.
“The team on the ground have a wealth of experience in the region and we’re looking forward to working with them to promote the holidays available in this beautiful part of the country,” he added.
Nikki Brierley, founder of Northumbria Coast & Country Cottages, said: “We’ve built a great business over the last four decades, but this deal now represents a new chapter for the company and will ensure its ongoing success for the next 40 years.
“Sykes’ values mirror our own, and its track record speaks for itself, so I know our holiday home owners are in good hands,” she added.