Sykes Holiday Cottages to unveil Peaks ad campaign

UK: Holiday cottage rental agency Sykes Holiday Cottages is set to unveil its latest TV advertising campaign on Boxing Day [26 December].

Building on its “This Is Your Time” theme from previous years, the 30-second advert will encourage viewers to make every second count – with the tagline “time is more precious than ever”. Alongside the full advert, Sykes is releasing a ten- and 20-second version with calls to action to download the company’s app.

Running until May 2022, the campaign aims to profile the range of staycations on offer with Sykes, reminding holiday-goers of the special moments shared between family and friends on breaks away.

It is part of a wider £1 million advertising investment from the agency, which also includes a cinema advert, print ads, radio and wider PR and social media support.

Sykes Holiday Cottages CMO James Shaw said: “Our customers are eager to get themselves back out there and spend time in the places they want and with the people they love. We return to North Wales in our latest ad to capture some of those special family moments against some stunning scenery, showcasing activities and adventures people can enjoy on a Sykes staycation.”

The advert has been created by Hurricane and was filmed in locations across North Wales.

John Lanyon, creative director of Hurricane, said: “Working with Sykes to continue the ‘This is Your Time’ theme enabled us to evolve the campaign and take it that one step further. The breathtaking scenery of North Wales provided the perfect backdrop for our shoot and helped us capture a feeling of adventure and connection that Sykes customers are looking for in their next UK holiday.”

Sykes Holiday Cottages offers more than 22,000 holiday homes from property owners across the UK, Ireland and New Zealand, having acquired Northumbria Coast & Country Cottages, Abersoch Quality Homes and Best of Suffolk this year.