Touch Stay
The Touch Stay team [Credit: Touch Stay]

Touch Stay acquired by Czech group itrinity

UK / Czechia: Touch Stay, which creates digital guest welcome books for short-term vacation rentals, has been sold to itrinity, the portfolio company behind five existing software-as-a-service [SaaS] companies including UptimeRobot.com, GeoTargetly.com and Mangools.com, effective from 1 May 2024.

In a candid letter to Touch Stay customers, CEO Andy McNulty admitted that the decision made by him and his co-founder Joe Jones to sell their business had been “incredibly hard” but reassured them that “the great product and the rockstar team remain the same”, despite the acquisition. McNulty added that he was “off to pastures new” but would remain in place for the short term to ensure a smooth transition.

The strategic move aligns with itrinity’s focus on investing in highly profitable and fast-growing SaaS companies, while Touch Stay’s track record and team made it an attractive proposition for acquisition – in order to unlock “even greater potential”.

Michal Aftanas, CEO of itrinity, said: “itrinity remains committed to its core strategy of supporting and scaling exceptional SaaS businesses. We are confident that Touch Stay will continue to flourish under our shared vision.”

McNulty said: “The combination of our accommodation industry knowledge and expertise with itrinity’s innovation in SaaS is a natural fit certain to benefit both operators and guests. We are delighted to have the support of itrinity and are excited to enhance our offering to our customers.

“We’re also grateful to AJL Atelier for their guidance and expertise throughout the acquisition process and as we begin a promising future under new ownership,” he added.

During their time as co-founders of the business since launching Touch Stay in 2014, McNulty and Jones have grown the company to 18 employees based in different locations around the world. Just last month, Touch Stay won the first ever ‘Team of the Year award at the Shortyz Awards, building on its success at the 2021 virtual edition, when it won the category for ‘Best app or website solution’.

In addition, Touch Stay closed a seed funding round in March 2022, giving the company a £4 million valuation at the time, only two years after taking initial investment and having been a bootstrapped operation for its first five years of trading.

Touch Stay’s digital guest welcome books are designed to present practical and inspirational information to guests before, during, and after their stay, and are used by vacation rental managers, hoteliers, glampsite and campsite managers, DMOs, and events organisers. They are also created to be environmentally sound, as digital guidebooks remove the requirement for updating printed guest information booklets or binders.

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