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UK: Superhog, a risk management platform for the short-term rental industry, has announced its official rebrand to Truvi.
The name change is designed to reflect the company’s evolution, growth and expanded vision to deliver innovative, technology-driven solutions that enable property managers to build greater trust and maximise profitability.
Founded in 2019, Superhog has grown rapidly by providing powerful “uninsurance” services. The company has expanded its offerings and established itself as a key player in risk management, supporting property managers and hosts with tools that address a variety of the industry’s unique challenges.
As the company continues to scale and innovate, the decision was made to evolve its brand identity to better reflect its mission and the values that drive its work: trust; transparency; and reliability.
Humphrey Bowles, founder and CEO of Superhog, said: “We believe in the power of technology to reshape how property managers manage risk; benefitting their owners, their guests, and their businesses. We chose to rebrand to Truvi because it represents a more refined expression of who we are and where we’re going.
“We realised that we needed a name that better captured the essence of what we do and the values we stand for. Truvi is at the forefront of transformation and symbolises our commitment to empowering property managers with the tools they need to succeed—helping them manage risk, build trust, and unlock new revenue opportunities in a rapidly evolving market,” he added.
The transition to Truvi marks a natural evolution in the company’s journey. The new name reflects a stronger focus on trust and transparency, which are fundamental to the company’s mission.
Truvi’s platform combines cutting-edge technology and data-driven solutions to offer customisable risk management programs that reduce costs, mitigate risks, and create new revenue streams for property managers. By giving property managers greater control over the risks they face, Truvi wants to enable them to forge stronger, more reliable relationships with both owners and guests.
As part of the rebrand, Truvi will continue to offer its core products, guest screening including criminal record and sex offender checks, identity verification, and damage protection, while also introducing new features and services to enhance the guest experience and create a safer environment for property managers.
Leo Walton, co-founder and chief of staff at Truvi, said: “This name change is more than just a fresh coat of paint—it’s a reflection of our commitment to innovation, growth, and empowering our customers to thrive in an increasingly competitive landscape. Above all, it’s about enabling trust in travel.”
