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STRZ Webinar Postcards 2026 (13)

WEBINAR | What do travellers really think? A consumer deep dive | January 20, 16:00 – 17:00 GMT | Sponsored by Pricelabs

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Hosted by STRZ editor – Priya Khaira

Sponsored by Pricelabs

Online | Free to attend

A first-of-its-kind session featuring real traveller perspectives. We heard directly from consumers through exclusive pre-recorded interviews, exploring how guests search, evaluate, and book accommodation today, and what they really think about short-term rentals compared with hotels. These insights were then unpacked by industry experts, focusing on how property managers can use consumer behaviour to drive bookings and succeed in a competitive market.

We discovered:

    • How travellers choose between STRs and hotels including the role of price, flexibility and perceived value.

    • What drives trust during the booking journey, including photos, reviews, verification, communication and brand reputation.

    • The guest perspective on cleaning fees, service fees and what truly feels fair.

    • Dealbreakers that stop travellers from booking, and what operators consistently underestimate.

    • How different guest segments such as families, solo digital nomads, couples and city breakers evaluate safety, neighbourhoods and host communication.

    • The influence of TikTok, Instagram, Google Travel and meta-search on decision making and expectations.

    • Behavioural trends shaping guest loyalty, and whether travellers actually return to the same host or brand.

With thanks to

  • Sally Henry, Vice president of business development EMEA, KeyData
  • Philippa Wagner, Founder, PeoplePlacesSpaces
  • Thibault Masson, Head of Product Marketing, PriceLabs 

If you’re looking for the best no-cost digital content across the hospitality and living sectors, you’re in the right place.

Our webinars aren’t just talks; they’re interactive, practical, knowledge-based and designed to give you a voice. Use the live Q&A to ask our expert panellists your burning questions, in real time.

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