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Hosted by STRZ editor – Priya Khaira
Sponsored by Pricelabs
Online | Free to attend
Experiences are resurging, driven by Airbnb’s renewed push, Marriott’s outdoors strategy, and rising consumer appetite for local and curated activities. This webinar examined whether experiences can finally become a mainstream and reliable revenue stream for STR operators.
We discovered:
- The current state of the experiences market and why 2026 could be a turning point for STR involvement.
- The true ROI of offering experiences, from margin structures to time investment and guest lifetime value.
- Which guest segments engage with add-ons such as families, adventure travellers, remote workers and wellness travellers.
- Whether to build experiences in house or partner with platforms such as Viator, GetYourGuide, Holibob or local providers.
- Operational considerations including liability, guest safety, staffing, upsell timing and integration with PMS and guest apps.
- Case studies of operators who are successfully selling add-ons today and what makes their approach scalable.
- The future of Airbnb Experiences and whether the model can scale in a sustainable way.
With thanks to:
- Willie Fernandez, CMO, Rental Escapes
- Madison Rifkin, Head of network, Popfly
- Douglas Weiss, Global head of experiences, Airbnb
- James Wallman, CEO, WXO
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