UK staycations drive last-minute Easter booking surge, Awaze data shows

Reading Time: < 1 minuteUK: Awaze has reported a surge in last-minute bookings ahead of the Easter break, as travellers opted for UK staycations over long-haul trips.
Awaze launches app within ChatGPT to help travellers search and book

Reading Time: 2 minutesUK: Holiday rental group Awaze has launched an app within ChatGPT to make it easier for travellers to search and book UK breaks.
Evergreen Escapes group announces appointment of former Awaze CEO

Reading Time: 2 minutesUK: Holiday resorts and leisure destination operator Evergreen Escapes has announced the appointment of Geoff Cowley as its new CEO.
Awaze relaunches James Villas to the UK market

Reading Time: 2 minutesUK: Awaze is relaunching its James Villas brand to the UK market, marking the return of the specialist villa holiday provider following its closure in October 2023. The relaunch, which goes live on 15 December 2025, is driven by growing demand for family and multigenerational holidays, with James Villas positioned as a specialist, villa-only brand […]
Awaze report shows Gen Z driving surge in wellness-focused travel

Reading Time: 2 minutesUK: European managed vacation rental business Awaze has reported a sharp rise in demand for wellness-related features among younger travellers, with Gen Z emerging as the main driver of the trend. The company, which manages more than 100,000 properties across 20 countries and hosts around six million guests a year, said younger consumers now rank physical and mental […]
Awaze appoints Sharla Singh as Chief Financial Officer

Reading Time: 2 minutesUK: European managed holiday rentals firm Awaze has named Sharla Singh as its new Chief Financial Officer, following her period as Interim CFO since May. Awaze has appointed Sharla Singh as its Chief Financial Officer with immediate effect. Singh, who joined the company in 2023, has served as Interim CFO since May this year. Before […]
Awaze appoints Matthew Price as new CEO

Reading Time: < 1 minuteUK: European holiday rental group Awaze has confirmed the appointment of Matthew Price as its new Chief Executive Officer. Price had been serving as Interim CEO since January, following the departure of Henrik Kjellberg. He previously held the role of Group Chief Financial Officer at Awaze. With a portfolio of over 90,000 properties across 36 […]
Kjellberg to depart as Awaze CEO

Reading Time: 2 minutesUK: European managed vacation rental business Awaze has announced that CEO Henrik Kjellberg will depart his role “at the end of this month”.
Awaze expands senior team with new CGO and CTO

Reading Time: 2 minutesUK: European managed vacation rental business Awaze has announced two new appointments to its senior team.
STRz Summit London: Henrik Kjellberg, Awaze

Reading Time: < 1 minuteUK: Henrik Kjellberg, CEO of Awaze and headline sponsor of the ShortTermRentalz Summit in London, talks to STRz about current challenges, what the industry will look like in five years’ time, and key takeaways from the Summit.