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Forge Holiday Group partners with Guesty

Reading Time: < 1 minuteUK: Forge Holiday Group, the parent company of Sykes Holiday Cottages and Forest Holidays, has partnered with Guesty to broaden its distribution capabilities across the market. The agreement will see Forge adopt Guesty’s channel management technology, enabling the group to access more than 60 additional booking channels. The integration is designed to streamline availability, content […]

Interview: New STAA chair Graham Donoghue

Graham Donoghue

Reading Time: < 1 minuteUK: STRZ speaks to new STAA chair Graham Donoghue about his new role: regulatory outlook for the STR industry and why industry professionals should attend the Short Stay Summit on Wednesday, 2nd April 2025.

STAA appoints Donoghue as new chair

STAA

Reading Time: 2 minutesUK: The Short-Term Accommodation Association [STAA], which represents the short-term rental travel and tourism sector, has announced the appointment of Graham Donoghue, CEO of Sykes Holiday Cottages and Forge Holiday Group, as its new chair.

Forge Holiday Group expands tech team

Forge Holiday Group

Reading Time: 2 minutesUK: Short stay specialist group Forge Holiday Group has appointed two directors to develop its technological capabilities and accelerate the adoption of AI-powered technologies at its brands.

Forge Holiday Group to invest £150m in platform development

Forge Holiday Group

Reading Time: 2 minutesUK: Short stay specialist group Forge Holiday Group, the parent brand of Sykes Cottages and Forest Holidays, is set to invest more than £150 million developing its UK portfolio, technology platform, customer experiences and owner services over the next three years.

Sykes launches Forge Holiday Group parent brand

Sykes

Reading Time: 2 minutesUK: Independent holiday cottage rental agency Sykes Holiday Cottages has launched Forge Holiday Group, a newly formed parent brand to spearhead its businesses and accelerate its ambition to become a leading UK-focused holiday group.