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UK: Forge Holiday Group, the parent company of Sykes Holiday Cottages and Forest Holidays, has partnered with Guesty to broaden its distribution capabilities across the market.
The agreement will see Forge adopt Guesty’s channel management technology, enabling the group to access more than 60 additional booking channels. The integration is designed to streamline availability, content and calendar updates across platforms, while supporting Forge’s efforts to reach a wider mix of domestic and international travellers.
Forge said the move will support its wider commercial strategy, including increasing occupancy, strengthening performance across its cottage, lodge and holiday park portfolio, and improving returns for property owners.
James Shaw, chief commercial officer at Forge Holiday Group, said the partnership will help the business connect with new customer segments while maintaining local operational expertise.
Robin Clifford, sales director at Guesty, said the collaboration aligns with Guesty’s focus on supporting operators through automation, integrations and performance tools.
The company said the technology rollout will form part of Forge’s ongoing investment in digital infrastructure across its brands.
Highlights:
Forge Holiday Group partners with Guesty to expand its UK short-term rental distribution network
Integration gives Forge access to 60+ new booking channels across domestic and international markets
Guesty’s channel management tools will streamline real-time availability, content syncing and calendar updates
Partnership supports Forge’s plans to increase occupancy, visibility and revenue across cottages, lodges and holiday parks
Move forms part of Forge’s wider investment in digital infrastructure and scalable tech across its portfolio
